We’ve talked about webinars a lot, discussing pros and cons of specific elements within their framework, and trying to optimize procedural aspects of their creation.
But one question seems to keep popping up: “Why host a webinar, when I could obtain the same result with X?”
Webinars aren’t fast to develop, nor particularly simple, which means that many users rightfully ask themselves whether the reward is really worth the hassle.
To answer this question, we first need to understand that there are multiple channels through which hosting a webinar will help you, both in the short and long run.
Here is a run-down of the main ones:
They Are Competence-Enhancing, For Everyone Involved
If you’ve entered the world of webinars with only publicity purposes in mind, or to make a few bucks, you may have already noticed to your surprise that simply by researching the topics to present, you have learned new things.
And it goes without saying that the audience will presumably learn something new from the webinar too.
This is the real beauty of online presentations: everybody gains from them, in tangible and intangible ways both. There are very few other user-creator relationships which are as openly competence-improving for both parties involved.
And the great thing about competence enhancement as a byproduct of an operation is that you will necessarily have a reward for yourself by improving your own understanding, even if other rewards fall short of your expectations.
They Can Help You Gain Online Visibility
These days, a solid source of online viewership can potentially be more valuable than gold.
This is because visibility is self-perpetuating, spreading like wildfire through friendship and acquaintance channels. If the previous point about knowledge left you with an indifferent look on your face, this one should be more interesting for you.
Visibility=views=money is a solid equation in today’s internet world.
Sure, you’ll have to put in some effort to remain visible over time (and guess what, there’s probably a webinar for that too).
On the whole however, online presentations, with their personal and educational nature, coupled with a mass appeal are excellent tools to gain and retain online viewership and credibility for the medium and long term, which bring in obvious tangible incentives.
They Can Help Launch You Or Your Products
In a more specific framework, webinars can also act as incredibly effective marketing and advertising tools for your brand or for a specific product you offer.
If you play your cards right and don’t outright transform a 1-hour conference into a long-form ad for your newest model, you can gain a lot of free publicity for your creations, simply by mentioning them as potential solutions in your talk.
Even if you don’t want to be so direct with your advertisement, with a good presentation attendees will begin associating your brand with quality, and to trust your words.
At this stage, if you don’t betray their trust by engaging in exploitative business practices, you can maintain a role of credible expert, which is great if you ever want to promote the launch of a product or service in the future.
They Are Magnets For Authority Figures
Famous influencers might shy away from advertisement or direct engagement with your audience, but webinars are an excellent middle ground for everyone.
They provide a wholesome, educational framework with elements of marketing and public relations. This cocktail is irresistible for field experts looking for visibility, as it allows them to engage a large audience with a noble pursuit in everyone’s mind.
For this reason, few online behaviors will end up attracting more authority figures than webinars.
At this stage, you will just have to make their presence fit well in the overall webinar, and you will have gained a huge amount of visibility without putting in much effort.
All thanks to webinars.
They’re Really Fun
This is more of a heart-to-heart than a professional tip.
We’re not trying to sell you on the idea, or portraying a cost-benefit min-max style approach, there was ample time for that earlier.
This is an honest piece of advice from one person to another: you honestly have no idea how good hosting a webinar makes you feel until you’ve tried it.
The process brings together the best parts of teamwork and fast-paced, collaborative research with the satisfaction of feeling useful and appreciated for something you’ve helped others achieve.
It’s a really beautiful and exhilarating ride. And isn’t that what life is about, really?