We have mentioned before that a multimedia experience is preferable to a static PowerPoint presentation when it comes to delivering an interesting, engaging and memorable webinar experience for your viewers.
Visual media, specifically, is very effective at increasing viewer interest. This is because humans primarily learn visually (up to 87% of our total understanding comes from visual sources). While a slideshow is already technically a visual medium, it is also true that a more varied selection of content delivery methods will be more successful at covering all bases as far as individual preferences are concerned.
But which content sources are most effective to be used in conjunction with your main presentation, and how should you build a webinar with high quality content? Here are 3 useful starting points:
Some may discount using videos within a webinar because they suppose people would be capable of watching them by themselves, and because they think the duration of the video may subtract precious time from the speaker presenting. This is, at best, an incorrect generalization.
Of course, placing a 30-minute video in the middle of a 1-hour webinar will negatively impact the result of the latter. However, brief 1-2 minute videos placed strategically in the talk can be very effective at improving audience retention and interest, as well as showing additional perspectives on a matter and giving potential practical applications for what the host was saying earlier.
The most significant considerations to make before choosing if and when to insert a video are: How will this information increase audience understanding? Followed by: “Is this the best way to convey this specific information?”
Brief, technical videos are generally very useful, because they help the audience “shift gear” for some time, as the change in delivery method sparks renewed interest in their minds and allows them to sustain longer lessons without growing distracted.
Videos are also very useful at establishing a “dialogue” between the presenter and a third party. For instance, the host may have just finished outlining a theoretical concept, and may use a video to show a person (acting as a proxy for the viewers themselves) putting a similar piece of advice in practice and succeeding.
Finally, the duration of the video can also allow the presenter and the moderator a temporary moment of respite from the webinar. While the audience is occupied with the video, the team can briefly solve minor issues that may have come up, go over the points for the next section of speech, answer questions and generally “take a moment”.
Another tried-and-true visual content delivery method is the infographic. This consists in a densely packed amount of concepts, streamlined in a shape or flowchart and typically displaying statistics, graphs and charts alongside the fundamental concepts the infographic wishes to comment on. In the context of a webinar, an infographic can serve two main purposes:
- It can be used as an ongoing visual aid for the audience to keep open while they listen to the speech. In this case, the infographic should be delivered early on in the presentation, and users should be encouraged to take a glance at it to make sense of where in the webinar they are at the time, or to go over some figures.
- It can be used as a mnemonic device (a tool to remind yourself of something). In this case the infographic should be uploaded for the audience towards the end of the presentation (it could even be used as a reward for participation) and should contain the main points outlined during the webinar, as well as details concerning your team. In this way, the infographic can act as both a reminder/souvenir of their viewership, and as a marketing tool for your next webinars.
With a similar purpose in mind, printables are any sort of documents uploaded during the webinar with the purpose of being printed out to act as help for the users or as sources of knowledge. These can be infographics, of course, but also a number of other document types, such as slides, flowcharts, quotes and summaries.
Printables can be very effective at conveying simple messages quickly, as well as giving your webinar a physical dimension in the minds of viewers, making your team more than just a passing online phenomenon. To build a visually appealing and effective printable, you can consult our guide on the 5 best tools to create printables.