Your landing page is important. Very important, really. It collects registrations to your webinar and fees for participation. It also informs users of your presentation’s details, and enhances your visibility online. Finally, it allows you to market your webinar better in the future, by giving you a contact list to target next time around. It follows that designing a great landing page will help your attendee count and reputation a lot. Here are 5 great services to help build that perfect landing page:
(Note: in this guide we are considering the lowest price option for these programs. Many will feature premium options, usually allowing more traffic through.
Which option you choose will depend, of course, on the number of visitors you expect to gain with your webinar’s advertising)
Unbounce’s unique market proposition is its unparalleled ability to both create a new landing page for your team, and to optimize an already existing template if you are less picky.
It is a solid, reliable piece of software with a premium design. It also has a full suite of testing features to see how your page looks to viewers and tweak it on the go. The price point of $50 will cover up to 5000 monthly visitors.
At a little over half of Unbounce’s price, Instapage offers a reliable, if somewhat limited, alternative for more price-conscious users.
The software will not allow you to build your own page from scratch, but will let you choose from a wide range of templates. Instapage also has a very intuitive interface, excellent for less programming-savvy webinar developers. You’ll be able to preview your page’s layout before you put it live online.
On the downside, Instapage offers significantly less possible online sales integrations, making it more suitable for marketing free webinars than premium ones. The price point of $29 will cover up to 5000 monthly visitors.
PageWiz may be one of the best cost-benefit options out there, at least when it comes to landing page builders. It has the same price point as Instapage, but also features a page editor if the templates don’t satisfy you, as well as testing software to check if your page is suitable before launching it.
The website’s unique design may be hit or miss for some users, but its look is undeniably very popular right now. Additionally, the site has a number of integrations for other software, making the addition of digital sales extensions less of a hassle. The price point of $29 will cover up to 5000 monthly visitors.
LeadPages is the full package when it comes to landing page software. Aside from templates and a page editor, this software also features many unique features which would otherwise have to be custom coded into your website. These include advanced lead generation tools and opt-in flaggable buttons to customize users’ options with respect to your webinar’s registration.
On the back end, LeadPages can help you quickly create email and subscription lists from user contact information. LeadPages definitely offers a great value for the price point it’s set at- especially if you consider that unlike other websites on this list, the price tag is not contingent on monthly visitors.
Rounding up our selection is the highest-priced option: Lander. This software really is a jack-of-all-trades: it offers a significant selection of premade templates for your page, a strong testing tool to review your build and a tidy, elegant design. It also gets points for an intuitive placement of key elements on the page, with registration forms and information briefs appearing in key places which are logically set up.
The service also offers a number of useful integrations with third party software. Altogether, Lander is a great, if somewhat overpriced, alternative if you want little hassle in building a beautiful page. The price point of $70 will cover up to 5000 monthly visitors.